Why Website Design Is Crucial for SEO

When Search Engine Optimization (SEO) comes up, most people think about keywords and keyword searches. Keywords and phrases are obviously an intrinsic part of SEO optimization strategies. But, like anything Internet based, SEO has evolved over the years to include new approaches to optimize websites. For 2016, the focus for SEO is now website design and user experience. Whether you’re new to SEO or you want to adjust your SEO strategies for 2016, here are the ways that SEO tactics have been focusing on website design.

Loading Times

When it comes to optimizing your website, it’s important to ensure that your website doesn’t take a lot of time to load. Earlier this year, Google announced that page loading times would be a significant factor for determining where a page ranks on their search engine. User experience is becoming increasingly more significant for SEO rankings. If your website takes too long to load, it ranks low on both user experience and SEO.

To have short and quick loading times, it’s important to ensure that the server you’re using can handle your website. Is it compatible with the technology you’re using? If you’re using a lot of images and graphics and find that your website has a long loading time, try removing some of them to increase your loading speed.

Create a Separate Mobile Site

Mobile device use has been steadily increasing year after year, so SEO strategies have evolved to focus on this new wave. It’s not enough that you have a mobile site; it also needs to be mobile optimized. Have you used keywords and phrases on your mobile site to rank your website higher in mobile Internet searches? Are the meta-titles and pages optimized on your mobile site as well?

It’s also important to focus on your mobile site design. Mobile devices are smaller than desktops and laptops and are also navigated differently (through scrolling and swiping rather than a mouse). Make sure your mobile site is designed to accommodate these differences to help your SEO ranking.

Avoid Bounce Backs

Google has changed their algorithms recently to also take bounce rates into consideration when it comes to SEO ranking. If a user finds your website through a Google search, but can’t find what they’re looking for and goes back to their search options, your page will be flagged as having a bounce. If this happens often, it has the potential to decrease your ranking on Google.

To help decrease your bounce rate, make sure your site is easy to navigate and that users can find the information they need quickly and easily. This may include reformatting your menu options or rewriting your home page to include more information about your services or by adding a blog to make your site more helpful to potential clients and customers.

Does your website design reflect the current changes in SEO tactics? If you’re not sure, hiring a firm that specializes in SEO services like Cornerstone can help assess your SEO strategies and adjust them accordingly. Visit the Cornerstone website today to learn more about how they can help you with your SEO needs.

Featured image source: Checksite